New Brand Inspired by Team’s Dedication to Empowering Caregivers to Provide Life-Saving Healthcare
[NASHVILLE, TENNESSEE, January 15, 2019] Parallon Technology Solutions rebrands to CereCore, now represented by an updated brand direction that more closely reflects the company’s commitment to empowering caregivers to provide life-saving healthcare. The new name emphasizes CereCore’s position as the provider of the intelligent technical solutions that exist at the core of healthcare operations.
“Our team’s passion to empower those who provide life-saving healthcare has inspired us to develop a brand that better tells our story,” said CereCore President and CEO, Curtis Watkins. “While our operations will remain unchanged, our new brand accurately reflects our core values, attributes, and mission.”
The word “CereCore” represents the unique impact the company has empowering caregivers to provide life-saving care. The name is comprised of two terms linked together to form a descriptive name for the organization. The term “Cere” is part of the word cerebral, and “Core” denotes the center of operations. Thus, CereCore creates intelligent solutions at the core of healthcare operations.
“The decision to embark on a rebranding project was deliberate,” said Phil Sobol, VP of Marketing and Sales at CereCore. “Our goal was to better position ourselves in the market and to more accurately represent the impact that our team has in the healthcare industry.”
The brand mark was designed to be indicative dually of the CereCore purpose and passion. Two Cs form the icon, which is indicative of the link between the caregivers we serve and the innovative solutions we provide.
“We are proud of our new identity, but we are most proud of our people and the quality services they deliver on a daily basis to our clients,” said Watkins.
At CereCore, our heart for healthcare is interconnected with our knowledge of technical solutions, creating a vital link that ultimately drives the delivery of life-saving care. This creates an innovative culture where we can continually strive for improvement in a spirit of collaboration.
CereCore provides EHR implementations, application support, IT managed services, technical staffing and strategic IT consulting services to hospitals, outpatient facilities, accountable care organizations and large physician groups nationwide. With a team of over 400 clinical and technical professionals, CereCore has implemented EHR systems in more than 300 facilities. CereCore offers staffing and remote support services for all major EHR acute and ambulatory platforms as well as their ancillary applications.
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